The design of charts and graphs is a rich and subtle area of typography practice. In a data table the grid acquires semantic significance.
Designers (and sofware defaults) often over-emphasize the grid, rather than allowing the data to command the page and stake out its own territory.
Re-design the given nineteenth-century data table below.
Format within A3 (landscape or portrait)
Use Adobe Illustrator
Colors: free (they should add to the clarity)
Type: Helvetica and/or Garamond
The author of this experiment studied how ants responded upon meeting either ‘friends’ (members of their own colony) or ‘strangers’.
In the first experiment, the friends and strangers were rendered unconsciously with chloroform.
In the second experiment, the ants were merely intoxicated.
the chloroformed ants – wether friends or strangers – were usually taken for dead, and pitched into a moat of water surrounding the colony.
The intoxicated ants were treated with more discrimination. Many of the drunken friends were taken back to the nest for care and rehabillitation, whereas drunken strangers were generally tossed into the moat.
Ants, one might conclude, should not rely on the kindness of strangers.
The original design emphasizes vertical divisions at the expense of horizontal ones, and it jumbles together text and numbers within the cells.
Provide more clarity in order to make it easier to compare data.
Consider a more horizontal layout.
Replace numbers for graphical symbols for the sake of easier comparison.