Text is structured to make it more readable. Sentences start with an upper case glyph and end with a dot, main-sentences and sub-sentences are separated by a comma. And a paragraph sometimes jumps in or starts at a new line.
in this lesson we will be researching the used ways of structuring and questioning them by designing alternatives.
In this assignment you are not allowed to use kapitals and dots to devide scentences. Also alinea’s are forbidden. You need to re-design this principle of structuring by coming up with alternatives. So for instance you could devide scentences with a slash and alinea’s could start and end with a double or triple slash.
1_Design 10 different alternatives, using the complete given text for each alternative. (The text you need to use is at the bottom of this post). Be creative! Remeber, the structure of alinea’s etc must be used, but you need to come up with an alternative way of doing this). an example
2_For this create an In Design document, size A4 portrait, 10 single pages. One page for every alternative. (So not 10 seperate In Design documents)
3_Based on the alternative, use a different typeface for each of them. At least two of the used typefaces should be monospace.
4_Export the In Design document > jpg files (72dpi is fine). This will create 10 seperate jpg files at the same time.
5_Make a post, include the 10 jpg files in a gallery, and write a small comment on the whole project. in this comment you need to describe what you have experienced and learned.
When adding the gallery don’t forget to choose ‘link to media file’ on the right. The images then will become clickable in the post, so we can enlarge them.
april 12th/ 10pm
Text for the assignment (also include title and citation):
#32_Stanley Kubrick and the Future of Graphic Design
Imagining what the future will look like is never easy. Does anything go out of date faster than someone’s idea of what decor, fashion, and hairstyles will look like ten, one hundred, or a thousand years from now? But there was one artist who got it perfectly right: Stanley Kubrick.
Intrigued by an article on Kubrick’s newly released archives in the Guardian, I went back and watched 2001: A Space Odyssey. From the moment the prehistoric bone-as-weapon turns into the floating spacecraft (the best jump cut in the history of cinema), you know immediately you’re in the hands of a master. Thirty-five years later (plus three years past due), it all looks better than ever.
As a graphic designer, I was interested to learn from the Guardian article that Kubrick was obsessed with typography, with a special affection for Futura Extra Bold. This font is so strongly associated with 2001 that I was surprised to realize that it appears only in the promotional material for the movie; the main titles are a kind of cross between Trajan and Optima, and I regret to say this is as horrible as it sounds.
from: Seventy-nine Short Essays on Design, Michael Bierut 2007
You can read all the 79 essays HERE
If something is not clear you can write a comment underneath.